So I was just catching up on my daily reads and I came across a story that just, well it irks me.
Diet Coke has recently hired Jean Paul Gaultier as its Creative Director. Diet Coke. Jean Paul Gaultier. Creative Director of a beverage company.
Since when does a beverage company require the services of a fashion designer, a couturier no less, to sell its product?
I know that designers and celebrities everywhere are paid ridiculous $$ for collaborative projects but, has the world gone mad?
I don’t know, is it selling out? Or is it simply a case of nice work if you can get it?
Obviously this is not the first time a very talented individual has been hired by a corporation to help sell a product. But honestly, has the world gone mad?
I guess if I drank Diet Coke, I would probably be the first in line to buy one the Gaultier signature bottles.
Maybe I’ve just been job hunting for too long. Maybe it’s Monday!
You gotta laugh, right?